Episode 39: Who is Personal Branding For? I Personal Branding I Pacific Northwest

In this episode, Kimberly Gayle answers the question “Who is personal branding for?,” confronts the limiting belief holding many back, and provides an exercise to determine if intentional personal branding strategy is for you. If you’ve asked you’ve asked yourself if personal branding is for you or can help you, this episode is for you.

Key Takeaways:

• Your personal brand already exists in how people talk about you when you’re not in the room and the impressions you leave behind
• Good work doesn’t speak for itself. People can’t find good, quality people to with work if they can’t find you or don’t know you exist. You need to become the megaphone for your own value
• Personal branding is especially crucial for:
  • Disruptors who challenge the status quo
  • Pathpavers creating new roads when existing ones don’t work
  • Wayfinders who feel compelled to share transformative discoveries
  • Rebellious souls who’ve chosen unconventional paths
  • Purpose-driven entrepreneurs ready to lead with authenticity
• In today’s economy, trust and connection are the currency that matters most—personal branding helps you build that trust and stand out in a crowded marketplace
• Owning and promoting your value isn’t bragging—it’s how you help people find you and see what’s possible for themselves

Weekly Challenge:

Kimberly challenges listeners to determine if personal branding is truly for them by:

1. Answer five revealing questions about their expertise and vision
2. Identify three people who have successfully leveraged their personal brands
3. DM Kimberly (@KimberlyGayleConsulting) with “BOLD” if they’re ready to get intentional about their personal brand