Today’s episode is going to be a game-changer. We’re talking about something that separates the intentional and confident and strategic brand warriors from the newbs, or those who haven’t slowed to get strategic aka: And that is – the power of having and being on a mission for your personal brand…..a mission for your life and your work!
Idk about you but I’d rather be on a mission to help people live and experience this life better than simply sell shit.
Your mission is what drives you beyond the moola.
Yes, money is awesome, but it is not the goal. I want what it does for me and my life but it’s not what drives me. And if you are hear listening to this….I don’t’ think it drives you either!
Money is what we receive when we are working on our missions and providing value to others and making an impact on other humans lives. It’s the exchange for the value we provide.
Your mission is how you lead yourself and lead others.
Your mission is what gives you the energy to keep going when the times get though.
Your mission is the thing that you will do no matter if there is moola rolling in our not (this is very important when you are starting something new or when you hit a rough time in your journey/business).
Your mission is HOW you will achieve your vision for this world.
Your mission is what unites you and your team (or, you and all of you and all the hats you wear….or you and your contractors) when bringing your brand and your brand experience to life!
Your mission is what attracts your people to you.
We all want to be part of something bigger, don’t we?
Being on a mission to help this world is a much more satisfying pursuit than simply selling a “thingy.” Plus, selling the thing can get boring after a while. Branding you and business is a long term journey and being on a mission helps keep you going and committed for the long haul.
Now, we live in a world flooded with products and services, and with people who have a presence online.
What sets apart those that truly thrive and build lasting connections with their audience? It’s not just about selling something; it’s about being on a mission.
Picture this – you walk into a store, or into a networking event, and a salesperson bombards you with a list of features about a product/service.
Yup. Ya know you’ve all experienced that.
Does that create a lasting impression? Well maybe. But certainly not the right one or one leaving you feel connected to that person.
Now, imagine another scenario – you walk into a store, or a networking event, and the person is passionately sharing their story and their mission…behind the product/service or what they do/share….why they do what they do, why it matters, the bigger meaningful thing it has as to why they create what they create or why they provide what they provide.
Suddenly, you’re not just buying an item/service; you’re becoming part of something bigger.
Having a mission for your personal brand is not a trend; it’s tried and true, and it is the secret sauce to true brand loyalty and business success.
Your mission is what drives you, what drives every decision you make, every product or service experience you create, and every interaction with your audience, your people, your community.
Think about the BIG brands you may love or can recognize and appreciate – Apple, Nike, Jeep. It’s not just about their products; it’s about the narrative, the purpose, the mission.
Apple: To bringing the best user experience to customers through innovative hardware, software, and services.
Nike: To bring inspiration and innovation to every athlete in the world.
Jeep: Being true to your dreams and working to make them real.
When you have a clear mission, you attract like-minded individuals who resonate with your values. And let me tell you, that’s the foundation of a community that sticks with you through thick and thin…those who value what you value.
Now, let’s contrast this with the approach of just selling something. Sure, you might make a sale here and there, but are you building a legacy? Are you creating a movement? No.
People are tired of being sold to; they want to be a part of something meaningful.
A FEW EXAMPLES OF MISSIONS…
A few examples of missions…from my businesses, a newer business that I admire and three powerful personal brands…
Final Draft Taphouse – Our mission is to provide the most welcoming craft-beer experience in the Vancouver, SW Washington area by connecting with new people, promoting our uniqueness, and continuously learning about craft beer and guiding people on their craft beer journey because everybody deserves to be acknowledged, seen and heard, and have a sense of belonging as they relax with friends and/or connect with and meet new friends in our community.
Kimberly Gayle Consulting – I’m on a mission to help you get R.E.A.L. with yourself, your vision, your mission, your message, your story so you can get well-known by ….bringing the real, supportive, encouraging guidance and support you need to get intentional about building your personal brand and reputation, …..because you deserve to be hella valued, to live your brave and bold life, make a long-lasting impact on this world that you know you are meant for, with with the right guide!
Because the world needs more Relatable, recognizable, energetic, empathetic, aligned, authentic, loving LEADERS on a mission and creating movements!
Get R.E.A.L. Own Your Story. Use Your Voice. Become Well-Known!
Now…Caddis Life… We are a mission disguised as…readers.
We’re here to call out the whole foundation of youth illusion, industries that profit from the frear of getting older and the concept of “aging gracefully.”
Their tagline: Get Older. Own It. See stuff. #AgeAwesome
Non-comformists everywhere like these popular frames.
Wowsa….now that is a MISSION.
Now what about Personal Brands…How about Marie Forleo? The founder of B-School, The Copy Cure and TimeGenius, Host of The Marie Forleo Podcast and MarieTV, best selling author of Everything is Figureoutable
She is on a mission to help people build businesses and lives they love.
How about Lewis Howes? The School of Greatness Podcast, Best-Selling Author of The School of Greatness, The Mask of Masculinity and The Greatness Mindset, and now recently launched Chasing Greatness Podcast and Media Network.
He is on a mission to help others overcome their challenges and find their Greatness.
Or, lastly, how about Mel Robbins, the one, the only that I often get compared to…haha, New York Times Best-selling author of two of my favorite books….The High Five Habit and the 5-Second Rule, podcast host of the #1 ranking education podcast The Mel Robbins Podcast.
Mel’s mission is simple: To Share proven tools that empower you to create a better life. And feel less alone, to encourage you every step of the way, and laugh a lot as we learn and grow together.
Now, those are some missions aren’t they?
HOW TO UNCOVER YOUR MISSION
So, how do you discover/uncover mission? It starts with self-reflection.
What drives you?
What change do you want to see in the world?
How do you specifically help others with that change?
Who do you specifically help with helping making that change?
Your personal brand is an extension of your values, and Your mission is the heartbeat that keeps it alive.
Here is a way to create your mission….a template if you will…
This template is adopted and adapted from Don Miller, CEO of StoryBrand, Business Made Simple and author of Business Made Simple, Hero on a Mission, Story Brand.
I’m on a mission to…… provide, do, share, help, ….(your target audience/ideal people)
By…(doing/being) (keep in mind this is how you are different from others).
Because XXXX (your target audience/ideal people) deserve to ……feel, experience, have, know, live…. This certain way!
Because this world needs more …..
Keep in mind, and this is the KEY, and something that I see a lot of businesses and personal brands get wrong….you are on a mission to help others be their own heroes. You are not the hero in their story. You are their GUIDE. You are providing something to them so they can become whatever version of themselves is next for them. (NOTE: If you do this exercise, you uncover your mission and realize that you have not fully helped yourself with this yet, that is where you start. You start with you. And this can be a co-creation process too. And often is!)
WHAT TO DO ONCE YOU’VE UNCOVERED YOUR MISSION
Once you’ve defined your mission, own it, live it, create from it, and share it. Then repeat!
Share it on every platform, infuse it into your content, and watch as your audience finds you, relates with you, and connects with you!
Remember, we’re not just here to sell shit; we’re here to make a difference. When you have a mission, you’re not just in business; you’re on a mission, and that’s the path to true brand loyalty and business success long term.
Thank you for joining me on this episode.
If you found value in today’s episode, don’t forget to subscribe, leave a review, and share with your fellow entrepreneurial friends.
If you’ve created your mission, let me know what it is. Share it on Instagram and tag me so that I can see it, cheer you on!
Want to hop on a call to discuss your mission, your goals, and making a plan to build your personal brand in 2024? Request your FREE brand call with me below, and we can set up a personal-brand planning strategy call together!
In a call together, I will help you get started with a plan to start realizing your goals and dreams so you can build, grow, and monetize your brand!
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