Branding is an emotional connection between you/your business and your people.
Branding is about building relationships with your people. Our brands live in connection between the two of us (us and our ideal person).
Our brand helps us stand out in the marketplace and build and sustain trust with our people.
The ultimate goal of branding is TRUST.
You want people to trust you, and you want their loyalty.
You want to have an emotion connection with your people.