Category Archives: Marketing

How to Use Snapchat – The Basics

If you ask any person under the age of 30 about Snapchat and his/her use of it, well, you get that “duh, of course, I-use-it look!” Well, yes, even though I’m over 30, I use it too, but sparingly. I have two actual friends on SnapChat and can barely figure out how to change the […]

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TwitterChats: What They Are and How to Participate

TwitterChats are real-time conversation events on Twitter, where usually one to three people host the Chat posing questions to those participating and then people respond to the questions and interact with each other about the topics the Chat is covering. TwitterChats are generally held on a repeating basis each week or month. There are all […]

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Showcase your Brand on Social Media

In business and marketing, we throw around words and phrases like…brand, branding, ‘build your brand online’, use social media to ‘build brand awareness’, and ‘manage your brand.’ In fact, a company’s brand is one of the first things I talk about with potential clients. And, many small businesses have a hard time talking about what […]

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Should you Blog for your Business?

  “Do I have to blog for my business? If I have social-media accounts, is that enough, or do I have to blog too?” I get this question from businesses a lot. My answer: Well, No, you don’t HAVE to blog, but, I strongly encourage you to blog for your business, and let me tell […]

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Breweries/Brewpubs: How to Use Instagram to Connect with Craft Beer Lovers

If you have yet to check out using Instagram for your business, you are missing out on connecting with thousands of craft-beer lovers! With the increase in beertography, or some call it brewtography, craft beer lovers are using Instagram more and more to share their beer adventures and show off what great craft beer they […]

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